Did You Know?

Interesting facts about the fascinating world of advertising!

The advertising world is one of images, colors, and unforgettable messages. And they’re not just about selling products.

We’ve put together a list of interesting facts and tidbits about the fascinating world of advertising that might make you see that print ad or online banner a bit differently.

  • Before the printing press, advertisements were often vocal announcements.

 

  • The invention of the printing press in 1440 ushered in the advent of modern advertising.

 

  • The very first U.S. paid advertisement was a 1704 ad in the Boston News Letter which advertised an estate in Oyster Bay, Long Island.

 

  • The first recorded advertisement dates back to ancient Egypt (modern day Luxor) where a papyrus was discovered listing a slave named “Shem” as a run-away!

 

  • The first American “Magazine” advertisement appeared in Benjamin Franklin’s General Magazine in 1742.

 

  • Many researchers argue that advertising is the most powerful artform on earth!

 

  • A York University Study revealed that U.S. Pharmaceutical companies spend twice as much on advertising as they do on research.

 

  • Most watches displayed in advertisements are set to 10:10, because the hands of the watch frame the watch brand name, and they make a smiling face.

 

  • During World War II, governments waged their own advertising campaigns by crafting messages meant to vilify the enemy, inspire patriotism and build morale that influenced millions.

 

  • Doyle Dane Bernbach’s “Think Small” ad for Volkswagen at the end of the 1950’s is considered particularly brilliant because it took a German car initially created for Hitler and successfully sold it to post-war Americans.

 

  • Researchers report that women’s magazines have 10.5 times more ads than articles promoting weight-loss than men’s magazines do. And over 75% of women’s magazine covers include at least one article title about how to change a woman’s body by diet, exercise or cosmetic surgery.

Did You Know?

Interesting facts about the fascinating world of advertising!

The advertising world is one of images, colors, and unforgettable messages. And they’re not just about selling products.

We’ve put together a list of interesting facts and tidbits about the fascinating world of advertising that might make you see that print ad or online banner a bit differently.

  • Before the printing press, advertisements were often vocal announcements.

 

  • The invention of the printing press in 1440 ushered in the advent of modern advertising.

 

  • The very first U.S. paid advertisement was a 1704 ad in the Boston News Letter which advertised an estate in Oyster Bay, Long Island.

 

  • The first recorded advertisement dates back to ancient Egypt (modern day Luxor) where a papyrus was discovered listing a slave named “Shem” as a run-away!

 

  • The first American “Magazine” advertisement appeared in Benjamin Franklin’s General Magazine in 1742.

 

  • Many researchers argue that advertising is the most powerful artform on earth!

 

  • A York University Study revealed that U.S. Pharmaceutical companies spend twice as much on advertising as they do on research.

 

  • Most watches displayed in advertisements are set to 10:10, because the hands of the watch frame the watch brand name, and they make a smiling face.

 

  • During World War II, governments waged their own advertising campaigns by crafting messages meant to vilify the enemy, inspire patriotism and build morale that influenced millions.

 

  • Doyle Dane Bernbach’s “Think Small” ad for Volkswagen at the end of the 1950’s is considered particularly brilliant because it took a German car initially created for Hitler and successfully sold it to post-war Americans.

 

  • Researchers report that women’s magazines have 10.5 times more ads than articles promoting weight-loss than men’s magazines do. And over 75% of women’s magazine covers include at least one article title about how to change a woman’s body by diet, exercise or cosmetic surgery.