Circulation And Distribution
Distribution and Coverage
Our boxes are strategically placed to reach your customers where they work, shop, and congregate! The Real Estate Registry is available to more than 200,000 residents and visitors in a seven-county region that includes Leon, Wakulla, Gadsden, and Jefferson counties in Florida, as well as Thomas, Grady, and Decatur counties in Georgia.
Circulation
The Real Estate Registry has a monthly Total Qualified Circulation of 5,000 copies, distributed free of charge with an Ad Rate Base of 5,000 copies.
Cost Per Mille (CPM)
Our Cost Per Mille (Cost Per Thousand) is based on a total qualified circulation of 5,000 copies.
Prices listed below are the Costs Per Mille and not the actual advertising rates. Instead, they represent the cost an advertiser pays for their ad to be viewed 1,000 times.
Double-Page Spread
$180.00
Full Page
$90.00
Half Page
$45.00
Quarter Page
$22.50
Eighth Page
$11.25
Readership
Based on a pass-along rate of 2.5 readers, the Real Estate Registry currently calculates an average monthly readership of 12,500.
Readers Demographic Profile
The Real Estate Registry caters to a diverse mix of audiences. Our readers generally consist of buyers acquiring new properties and homeowners who are improving or selling. This creates a broad range of readers spanning age, gender, race, education, and income.
The Leon County area has a population of 293,582 with a median age of 31.3.
Our readers are male or female, ranging in age from 22 to 64. They may have a high school diploma, bachelor’s, master’s, or postgraduate degree. Household incomes vary (see graph below). The common denominator is that these individuals either own or rent their homes and, at some point, utilize businesses to maintain or improve their dwellings.
This means that 155,598 residents in Leon County own their homes, and with homeownership comes the need for maintenance and various other services! Likewise, 137,983 residents are renters, who also benefit from services such as carpet cleaning, moving services, and businesses that assist in the steps toward homeownership (realtors, lenders, title companies, surveyors, etc.).
Leon County has 116,283 households, with an average of 2.5 persons per household and a median household income of $56,106.
More than half of Leon County residents earn over $50,000 annually, providing them with more disposable income that can be reinvested into their homes.
Circulation And Distribution
Distribution and Coverage
Our boxes are strategically placed to reach your customers where they work, shop, and congregate! The Real Estate Registry is available to more than 200,000 residents and visitors in a seven-county region that includes Leon, Wakulla, Gadsden, and Jefferson counties in Florida, as well as Thomas, Grady, and Decatur counties in Georgia.
Circulation
The Real Estate Registry has a monthly Total Qualified Circulation of 5,000 copies, distributed free of charge with an Ad Rate Base of 5,000 copies.
Cost Per Mille (CPM)
Our Cost Per Mille (Cost Per Thousand) is based on a total qualified circulation of 5,000 copies.
Prices listed below are the Costs Per Mille and not the actual advertising rates. Instead, they represent the cost an advertiser pays for their ad to be viewed 1,000 times.
Double-Page Spread
$180.00
Full Page
$90.00
Half Page
$45.00
Quarter Page
$22.50
Eighth Page
$11.25
Readership
Based on a pass-along rate of 2.5 readers, the Real Estate Registry currently calculates an average monthly readership of 12,500.
Readers Demographic Profile
The Real Estate Registry caters to a diverse mix of audiences. Our readers generally consist of buyers acquiring new properties and homeowners who are improving or selling. This creates a broad range of readers spanning age, gender, race, education, and income.
The Leon County area has a population of 293,582 with a median age of 31.3.
Our readers are male or female, ranging in age from 22 to 64. They may have a high school diploma, bachelor’s, master’s, or postgraduate degree. Household incomes vary (see graph below). The common denominator is that these individuals either own or rent their homes and, at some point, utilize businesses to maintain or improve their dwellings.
This means that 155,598 residents in Leon County own their homes, and with homeownership comes the need for maintenance and various other services! Likewise, 137,983 residents are renters, who also benefit from services such as carpet cleaning, moving services, and businesses that assist in the steps toward homeownership (realtors, lenders, title companies, surveyors, etc.).
Leon County has 116,283 households, with an average of 2.5 persons per household and a median household income of $56,106.
