Let our Creative Services team create your next print ad
The Real Estate Registry is fully equipped to design your print and web advertisement. Ad design is free to our advertisers and should be approved by noon, two weeks prior to the closing date. Check the diagrams on the Advertising Rates and Specifications page for sizes and dimensions. Customer supplied artwork should meet certain standards in order to reproduce well. We accept pdf, tiff and jpeg formats, via email or saved to your flash drive.
Ad material should be sent to advertising@therealestateregistry.com.
Speak with your account representative for more information on deadlines, logistics and reproduction quality.
Submitting Your own print ads
Advertisers are free to submit print ads that are not created by the Real Estate Registry’s Creative Services Team. Ad sizes and dimensions vary by publication so please adhere to the dimensions in the diagrams on
the Advertising Rates and Specifications page when contracting out your ad design. The page dimensions of The Real Estate Registry are 7.5” (wide) x 10.5” (deep), with a .375” (3/8”) margin around the inside of each page. Each page is built on a 2-column grid. Six ad sizes are available. Suggested bleed is .125”.
What
to Furnish
The Real Estate Registry highly recommends converting your files to a .pdf. This locks in your document’s formatting, fonts and images so that files print without error.
Software To Use...
Some applications are better suited for design and printing than others. The Real Estate Registry utilizes Adobe InDesign, Adobe Illustrator and Adobe Photoshop. Customer supplied artwork outside of the above applications should be saved (or exported) to a .pdf.
And Software To Avoid...
Some of the programs to avoid when creating print or web advertisements include Microsoft Word,
Microsoft Publisher and Corel WordPerfect.These applications are not set up for high end design/layout
and often create problems. If you choose to do your own design/layout and are not using industry standard
applications, submit your ad as a .pdf file.
Image Quality
“Quality in, Quality out.” In printing and publishing, this simply means that for images and artwork, “you get out of it what you put into it.”
Help us create an eye-catching and effective print or web advertisement by providing high quality artwork and images saved in the appropriate application and format. This ensures the best possible reproduction when printed or published online.
Here are a few bits of information to help when submitting content
for your ad:
Customer-supplied photographs
Start with the original high resolution file from your camera or phone without any crops or edits. Our design team can make the necessary adjustments to ensure the best quality and format when it goes to print or is published online.
Do not copy or download images that are already published online (unless the image is purchased from a stock image supplier.) Images copied from websites have already been edited, optimized for web use and saved at low resolutions (usually 72dpi) in order to load quickly. When you reuse these images, the quality will continue to deteriorate each time. Also, do not submit inkjet or laser printed copies. These are not high resolution and will continue to reproduce poorly with each use.
Customer Logos
It’s important that your company logo is clean, legible, high resolution and saved in the appropriate application. For example, if your logo was created utilizing Adobe Illustrator, then it should be saved as an Illustrator file (.ai) or illustrator eps (.eps). If you are not able to provide your logo in its original file format, then a clean, high resolution jpeg file will suffice. We’ll notify you immediately in the event it does not meet our standards for quality.
For an additional fee, our creative team can re-create your logo so that it meets our requirements and reproduces well.
Common Image Types
Two common image types you’ll encounter are “vector” and “raster.”
Vector images are created using lines, curves and points to produce shapes that you can fill with color and apply outlines of varying thicknesses. There are no pixels so you can enlarge or reduce a vector image as much as you want without affecting it’s quality. Vector images are created using applications such as Adobe Illustrator or Corel Draw. These are the applications of choice for designers when creating logos and icons.
Raster images are pixel-based and are captured via camera and edited in an application such as Adobe Photoshop. Pixels are tiny squares of varying colors that make up detailed images as in a digital photograph. Have you ever zoomed in on a photograph to see the individual pixels? The more pixels in an image, the higher the quality. The fewer the number of pixels, the lower the quality.
Image quality is measured in either “pixels per inch” (ppi) or “dots per inch” (dpi.) Both refer to resolution, but dpi is used in printing and 300 dpi is the standard. Some printers might accept 150 dpi images in situations where a smaller file size is needed. For web or online use, ppi is used and the standard resolution is 72 ppi. This lower resolution might appear degraded when printed, but works well for web use because of small file size and the ability to load quickly when viewed on screen.
So remember…
Always use the appropriate application.
Adobe Illustrator (vector) for logos and icons
Adobe Photoshop (raster) for photographs.
Always provide the high-resolution original so that it reproduces better, and do not attempt to pull a copy of a logo or photograph from a website.
Let our Creative Services team create your next print ad!
The Real Estate Registry is fully equipped to design your print and web advertisement. Ad design is free to our advertisers and should be approved by noon, two weeks prior to the closing date. Check the diagrams on the Advertising Rates and Specifications page for sizes and dimensions. Customer supplied artwork should meet certain standards in order to reproduce well. We accept pdf, tiff and jpeg formats, via email or saved to your flash drive.
Ad material should be sent to advertising@therealestateregistry.com.
Speak with your account representative for more information on deadlines, logistics and reproduction quality.
Submitting Your own print ads
Advertisers are free to submit print ads that are not created by the Real Estate Registry’s Creative Services Team. Ad sizes and dimensions vary by publication so please adhere to the dimensions in the diagrams on
the Adver ising Rates and Specifications page when contracting out your ad design The page dimensions of The Real Estate Registry are 7.5” (wide) x 10.5” (deep), with a .375” (3/8”) margin around the inside of each page. Each page is built on a 2-column grid. Six ad sizes are available. Suggested bleed is .125”.
What
to Furnish
The Real Estate Registry highly recommends converting your files to a .pdf. This locks in your document’s formatting, fonts and images so that files print without error.
Software To Use...
Some applications are better suited for design and printing than others. The Real Estate Registry utilizes Adobe InDesign, Adobe Illustrator and Adobe Photoshop. Customer supplied artwork outside of the above applications should be saved (or exported) to a .pdf.
And Software To Avoid...
Some of the programs to avoid when creating print or web advertisements include Microsoft Word,
Microsoft Publisher and Corel WordPerfect.These applications are not set up for high end design/layout
and often create problems. If you choose to do your own design/layout and are not using industry standard
applications, submit your ad as a .pdf file.
Image Quality
“Quality in, Quality out.” In printing and publishing, this simply means that for images and artwork, “you get out of it what you put into it.”
Help us create an eye-catching and effective print or web advertisement by providing high quality artwork and images saved in the appropriate application and format. This ensures the best possible reproduction when printed or published online.
Here are a few bits of information to help when submitting content
for your ad:
Customer-supplied photographs
Start with the original high resolution file from your camera or phone without any crops or edits. Our design team can make the necessary adjustments to ensure the best quality and format when it goes to print or is published online.
Do not copy or download images that are already published online (unless the image is purchased from a stock image supplier.) Images copied from websites have already been edited, optimized for web use and saved at low resolutions (usually 72dpi) in order to load quickly. When you reuse these images, the quality will continue to deteriorate each time. Also, do not submit inkjet or laser printed copies. These are not high resolution and will continue to reproduce poorly with each use.
Customer Logos
It’s important that your company logo is clean, legible, high resolution and saved in the appropriate application. For example, if your logo was created utilizing Adobe Illustrator, then it should be saved as an Illustrator file (.ai) or illustrator eps (.eps). If you are not able to provide your logo in its original file format, then a clean, high resolution jpeg file will suffice. We’ll notify you immediately in the event it does not meet our standards for quality.
For an additional fee, our creative team can re-create your logo so that it meets our requirements and reproduces well.
Common Image Types
Two common image types you’ll encounter are “vector” and “raster.”
Vector images are created using lines, curves and points to produce shapes that you can fill with color and apply outlines of varying thicknesses. There are no pixels so you can enlarge or reduce a vector image as much as you want without affecting it’s quality. Vector images are created using applications such as Adobe Illustrator or Corel Draw. These are the applications of choice for designers when creating logos and icons.
Raster images are pixel-based and are captured via camera and edited in an application such as Adobe Photoshop. Pixels are tiny squares of varying colors that make up detailed images as in a digital photograph. Have you ever zoomed in on a photograph to see the individual pixels? The more pixels in an image, the higher the quality. The fewer the number of pixels, the lower the quality.
Image quality is measured in either “pixels per inch” (ppi) or “dots per inch” (dpi.) Both refer to resolution, but dpi is used in printing and 300 dpi is the standard. Some printers might accept 150 dpi images in situations where a smaller file size is needed. For web or online use, ppi is used and the standard resolution is 72 ppi. This lower resolution might appear degraded when printed, but works well for web use because of small file size and the ability to load quickly when viewed on screen.
So remember…
Always use the appropriate application.
Adobe Illustrator (vector) for logos and icons
Adobe Photoshop (raster) for photographs.
Always provide the high-resolution original so that it reproduces better, and do not attempt to pull a copy of a logo or photograph from a website.
